Beware The Make Up Review
It is only natural to seek the opinions of others before spending money on a product you have never tried before, and an entire wealth of websites and magazines have been set up to allow users to consult others and garner opinions. In few industries does this apply as strongly as it does in the beauty industry, with literally thousands of magazine inches and hundreds of blogs covering the very subject of make up reviews.
While it may only be natural, and usually beneficial, to seek user and professional reviews before buying a make up product, there is a word of warning. Where make up differs from other reviewed products (such as appliances, books or movies) is in the subjective nature of each product.
Sound complicated? It isn’t, really, it’s just something you need to be aware of. For example, a piece of make up may not work for a reviewer or blogger, but that doesn’t mean it won’t work for you. As make up is applied to skin, and everyone’s skin is different, that means that every single person who uses a particular product is going to get different results with it. Most conscientious bloggers and reviewers will state this discrepancy in their reviews.
Does this mean that reviews are a totally meaningless waste of time? Of course not. If, for example, numerous reviews done by many different people all say that a product is useless, you can probably trust in the wisdom of crowds and dismiss it as poor. You can also looks at comments about consistency, price, packaging – basically, anything to do with the product prior to and after it is used on skin.